The Era of Peanut

First, I was Christina. Then I was CJ. Then suddenly this summer I became Christina again. And now, I'm Peanut. Yes, my freshman-year nickname - slightly-spitefully chosen by my friends because of my mind peanut allergy - has become my internet persona, and this persona is taking off. Maybe not now, but very soon (let's say in a few months), there will be more people around the world who know me as Peanut than who know me by any other name.

In the last four days I have forgone proper nutrition, a decent sleep schedule, and time with the friends I've made who are still in Korea to immerse myself in the magic of the Korean StarCraft pro gaming scene and a new community of interesting and intelligent friends across the world who share my passion for this unique aspect of Korean pop culture and industry. Also, they really like pictures like these:



These are among the best Korean professional StarCraft gamers in the scene, and definitely among the top-paid, best-known pro gamers in the world. They are all between the ages of 12 and 28 years old and I believe these guys (BeSt, Jaedong, and Bisu are their nicknames) make upwards of $100,000 a year. They compete in games played in ultra-high tech "stadiums" which are unlike pretty much any entertainment venues I've ever seen before:




These places are tiny compared to normal stadiums - about the size of a large movie theater (not the whole theater, just one screening room). They hold about 100 audience members who sit in cheap plastic lawn chairs and can come and go as they please from the event because admission is FREE. There are usually two small soundproof booths with computers in them, one on either side of the stage area, with a huge screen in the middle (projection screen or LCD screen). There are usually 4-8 TV cameras stationed at various points in the room or held by moving cameramen to get close-up shots of the players or the audience. The focus, though, is clearly on the game and the players (e-sports athletes, I mean).

There are usually one or two of these matches happening every day here, and because I usually spend less than $5 for 2+ hours of wonderment at Korean culture, technology, and gaming prowess (subway fare plus snacks), I've been going nonstop. I think I've seen five such events in the past four days, which means 20-30 individual games of professional StarCraft (each event has two sets of matches, and each match is usually best of 3 games). Given that a game on average takes, say, 12 minutes, plus brief breaks in between, that means 5-8 hours in the past four days inside the stadiums themselves. Add in an hour round trip on the subway, and that adds up to 10-13 hours all told. Oh, and add in time spent after the events being a giggly fangirl with many other giggly fangirls (the others have MUCH better cameras though ... digital SLR) and waiting for pictures and autographs, and that's more like 11-14 hours. That's pretty much a full class schedule.

And it's so worth it. Not just the experience itself, which has been hands-down the most unique and interesting part of Korea so far (out of buddhist temples and shopping and stuff), but also the incredible appreciation and adulation I receive for it online. I've gotten 2 marriage proposals already. The enthusiasm I've generated for modern Korean culture in the hearts of English-speaking people across the world is incredibly gratifying. I was right - the e-sports industry is going to be HUGE for Korean tourism in years to come.

There are, of course, other countries with something that could be called an e-sports scene. The US and Germany are the most notable, followed by places as disparate as Brazil, Singapore, New Zealand, and China (see http://www.worldcybergames.com). But no-one and nobody can top the Koreans. In this arena, Koreans are always the favorites - so much so that in the World Cyber Games certain non-Koreans only call themselves the favorites with the understanding that they are always second-place to start with. Brazil has soccer, America has baseball and basketball, India has rugby, China has table tennis, and Korea has e-sports. I think this is as good an instigator as any for national pride. I am Korean-American, and my ancestors germinated a race and a culture that is DAMN good at competitive gaming.

Best of all for me, the Western market for e-sports is only beginning to open up. There are only a few people in the world (I'd say fewer than 10) doing professionally what I'm starting to do amateurly - traverse linguistic, cultural, and national boundaries by bringing e-sports and its golden child StarCraft to the English speaking enthusiasts all around the world. Based on the responses I've been getting online at SC2GG.com, an English-language clearinghouse and content generator for fans of the Korean StarCraft scene, I think I could make a killing in this world. The industry is already at the multi-million dollar mark, and soon it will hit the billion-dollar mark and become a multi-billion dollar industry. This is no longer about a bunch of nerds playing in their mom's basements anymore - this is capitalistic entertainment at its finest.

This weekend I'm heading to Pusan to see the Proleague Grand Finals, where the who's who of competitive Korean StarCraft will be plying their trade to thousands of fans. One of Korea's most popular girl bands will be performing at the halftime show. Did I mention it's part of a huge beach festival? It's a tradition that's been happening annually for all of five years, and I can't wait to be a part of it.

Best. Summer. Ever.